About GUNI

A leading NAAC Grade A university, known for its lush green, state-of-the-art infrastructure and offering innovative and industry-relevant undergraduate, postgraduate, diploma, and research programs. Major disciplines of study include Engineering, Management, Computer Applications, Pharmacy, Sciences, Commerce & Social Sciences, Architecture, Design & Planning, Maritime Studies, Health Care, Agriculture, and Food Technology. Promoted under the motto of “Social Upliftment through Education,” the university was founded by philanthropic industrialists, technocrats, benevolent farmers, and affluent businessmen from around the globe. Established by the

Government of Gujarat through notification No.19/2005 on April 12, 2005, the university quickly gained permanent membership with the Association of Indian Universities (AIU), New Delhi; the Association of Commonwealth Universities (ACU), UK; and the International Association of Universities (IAU), France.

An International Case Writing Workshop


An International Case Writing Workshop is a prestigious platform designed to bring academicians, industry professionals, researchers, and educators from around the world to collaborate, share insights, and develop high-quality business case studies. The conclave serves as a melting pot of ideas, where participants engage in an interactive process of learning and skill development focused on case writing, case teaching, and using case studies

as effective educational tools.

Objectives of International Case Writing Workshop

  • To Advance Case Development and Pedagogical Expertise
  • To Facilitate Cross-Cultural Integration
  • To Cultivate Strategic Partnerships Between Academia and Industry
  • To Address Global Business Paradigms and Emerging Challenges
  • To Enable Global Networking and Knowledge Dissemination
  • To Promote Continuous Professional Advancement for Academics
  • To Investigate the UAE’s Strategic Influence in Business and Education
  • To Elevate Global Standards in Business Education

Key Highlights of the W​orkshop

Global Collaboration


Skill Development


Bridging Academia and Industry

Focus on Real-World Relevance

Case Publication and Teaching

Networking and Collaboration Opportunities

Sightseeing and Leisure Opportunities

Why UAE as a Host Country?

UAE is a global business hub known for its innovation, diversity, and dynamic economic environment, making it an ideal location for a conclave focused on developing real-world business case studies. The city’s unique blend of traditional business practices and modern innovations provides rich material for case studies, especially in  sectors like finance, trade, tourism, retail, IT/ ITES, Construction, Healthcare and technology. Hosting the conclave in UAE offers participants the opportunity to explore these industries and incorporate their insights into their case writing efforts.

By the end of the workshop, participants will have sharpened their case writing skills, enriched their knowledge of global business practices, and contributed to the creation of a repository of high-quality case studies that can be used in business education worldwide

Prospective Participants


  • Faculty members in academic institutions who want to adopt  case-based teaching as a pedagogical tool in their teaching curriculum.
  • Researchers and scholars interested in writing and publishing cases and teaching notes in reputed publications and case repositories.
  • Industry practitioners who would like to explore case-based training to enhance decision-making capabilities of their organization’s executives

Publication Opportunity

The International Case Writing Workshop in Dubai offers participants numerous publication opportunities to share their work with a global audience. High-quality case studies can be submitted to renowned academic journals such as The Case Journal and Emerald Emerging Markets Case Studies, or included in leading case study repositories

like The Case Centre and Ivey Publishing. Additionally, selected case studies may feature in edited volumes, special issues of academic journals, or the official conclave proceedings, providing widespread visibility and recognition for contributors in the academic and business communities.

Expec​ted outcomes

Improve Case Study Development

Encourage Cultural Interchange

Build Bridges Between Academia and Industry

Promote Innovative Teaching Approaches

Support Professional Networking and Knowledge Exchange

Advance Professional Growth

Showcase the UAE’s Contributions to Business and Education


Enhance Global Business Education

Event Schedule

23 October, 2024
Pre- Conclave Workshop

 

24 October, 2024
 Day 1


25 October, 2024
Day 2


26 October, 2024
Day 3